p.readyWhat matters in your market right now.

Want us to assess how your brand comes across?

Brand Check

Want us to check whether ChatGPT and others can find you?

AI Visibility Check

Want to learn more about p.ready_Market?

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Positioning, ideal customers, visibility. Step by step.

The go-to-market toolkit for mid-market B2B companies.

You lost a deal even though your offer was better. In the end, only the price mattered. p.ready_Market delivers the building blocks that were missing: your position, your buyers, your language, the right channels and the answer to whether ChatGPT names you. Everything is backed by public sources and ready to use.

Two free checks · every claim with a source · data hosted in Germany, GDPR-compliant

Why do go-to-market efforts fail?

When nothing sets you apart, price wins

Your sales team knows the difference. Experienced account managers tell it from memory, each a little differently. New colleagues just get a product sheet that fits every competitor just as well. If the difference isn’t written down anywhere, procurement only hears sameness. So it decides on the one number that is unambiguous: the price.

  1. The catch-all portfolio after the good years

    Too many products, industries and markets without a common thread. Website and catalog list every capability without setting a priority.

  2. Succession, acquisition, new leadership

    The brand image falls apart. Internal meetings argue about logo details while the more important question stays open: who is our audience, and what do we deliberately leave out?

  3. A campaign that doesn’t deliver

    First it was the channel, then the copy, then the agency. The cause lies in the positioning, and that’s the last place anyone looks.

What the alternatives don’t solve

  • Brand consultancies deliver substance, but take weeks and usually cost four to five figures. With 80 employees, you’re often too small for these firms.
  • Individual service providers deliver website copy, logo, SEO and pitch deck separately, each good on its own, but without a shared backbone.
  • ChatGPT alone quickly produces text variants. It doesn’t deliver buyer truth, evidence or the translation of technical features into business value. Anyone who has tried knows the difference between text and position.

Why does p.ready_Market make the difference?

Consultancy-grade market insight, delivered as a product

The platform does the work. It reads public signals, such as buyer voices, competitor messaging, job openings and the web, and turns them into a position, a language and a concrete plan. You get finished results you can work with right away. Olaf Kopmann, Ramtin Ramin and Jörg Ganal vouch for the substance of these results, and where a decision needs experience, one of them sits down with you. That’s a meeting, not a project.

  1. Every difference comes with evidence

    Every core claim names its source and reasoning. You can agree or push back with your own data.

  2. The result is ready to use

    You get finished sentences, maps and plans for the work, not a concept about the work.

  3. Your go-to-market stays current

    Competitors change their promises, buying triggers shift. Ongoing monitoring shows what has moved.

That’s how you get a consultancy’s market insight at the price of a product, with fixed prices and no day rates.

How could you use p.ready_Market?

Understand your market. Make better decisions.

p.ready_Market analyzes markets, target customers, competition and AI answers for a successful market entry.

  • Start simple
  • Add modules as you go
  • Stay up to date

Get started: check for free

Try p.ready_Market for free and see on your own presence how our analyses work.

Brand Check

We read your website and test your presence against five dimensions. You get the three toughest counter-questions and wording you can adopt. No sign-up needed.

free.

Start

AI Visibility Check

We put your buying questions to real AI answer engines and count how often your name comes up. You get a yes or no per engine and the name of whoever owns the answer today. Your email is all it takes, one run per domain.

free.

Start

Our pricing

If you want to clarify your market presence from the ground up, a bundle is the best way. The modules build on each other, and the first 3 months of monitoring are already included. This product starts with a free initial check. The booked modules build on it.

  • Our best dealSave 17%

    Complete Go-to-Market

    • Positioning Analysis
    • Brand Profile
    • Market & Competitor Analysis
    • AI Visibility Audit
    • Ideal Customer Analysis
    • Messaging Playbook
    • 3 months of ongoing monitoring

    €3,690

    Book
  • Save 10%

    Brand Bundle

    • Positioning Analysis
    • Brand Profile
    • Market & Competitor Analysis
    • AI Visibility Audit
    • 3 months of ongoing monitoring

    €2,690

    Book

Savings compared to booking individually, including the monitoring months in the bundle.

Fully flexible: start with the analysis, then keep tracking from €99

If you already know which question will move you forward most right now, book the matching module directly. The Ideal Customer and Positioning Analyses include the first two months of monitoring. After that, you keep your market current for €99 a month, cancel anytime. This product starts with a free initial check. The booked modules build on it.

Flexible modules

  • Market & Competitor Analysis

    What does our market really look like, and where do competitors stand?

    We research your category using public sources, test the market’s assumptions and write you a report in which every claim names its source.

    You name the industry, brand and competitors; the platform does the rest.

    €690 one-time

    Book
  • Ideal Customer Analysis

    Who buys from us, and what triggers the purchase?

    We test your target customer hypothesis against public evidence: which companies and roles buy, what triggers the purchase and where you reach these people. You get persona cards and a target customer snapshot.

    You name your brand, website and three to five competitors.

    You also get 2 months of Ideal Customer Monitoring. After that, you can continue it for €99 a month.

    €690 one-timeincl. 2 months of monitoring

    Book
  • Positioning Analysis

    Which position is still open in our market?

    We examine which category you really compete in, who buys and what they decide against, and where your competitors stand. You get a positioning map, competitor profiles and three positionings.

    You name your brand, website, three to five competitors and your audience.

    You also get 2 months of Positioning Monitoring. After that, you can continue it for €99 a month.

    €990 one-timeincl. 2 months of monitoring

    Book
  • Brand Profile

    How does our brand sound and come across?

    The Brand Profile turns your positioning into an identity: core, personality, tone of voice, your own words, color palette and a manifesto.

    Builds on the Positioning Analysis. You answer a few questions about tone and presence.

    €490 one-time

    Book
  • Messaging Playbook

    What do we say to whom, and how do we prove it?

    The Messaging Playbook delivers a core message, the pillars beneath it, evidence, copy for website and outreach, and a message for each persona and buying stage.

    Builds on the Positioning Analysis and Brand Profile. You just confirm the brand.

    €690 one-time

    Book
  • AI Visibility Audit

    Do AI answer engines name, recommend and cite us?

    We ask ChatGPT, Perplexity, Gemini, Claude and Google the buying questions of your category, each several times, and check whether the engines are allowed to read your website.

    What we know from your AI Visibility Check is already filled in.

    €750 one-time

    Book

Ongoing monitoring

Your market moves every week. With monitoring, you regularly learn what has changed in competition, target customers and AI answers, and you stay up to date. The Positioning and Ideal Customer Analyses include 2 months of the matching monitoring; bundles include 3 months. Monitoring always builds on an analysis or a bundle and then simply keeps running.

  • AI Visibility Monitoring

    Are we staying visible in AI answers?

    Monitoring re-measures your AI visibility at regular intervals and shows where you have gained or lost ground.

    Builds on the AI Visibility Audit, cancel anytime.

    €99 per quarter

  • Positioning Monitoring

    Is our market moving?

    Monitoring re-checks your positioning against competitors at regular intervals and shows what has shifted.

    Starts with the Positioning Analysis or a bundle; the first 2 months are included. After that, you continue it, cancel anytime.

    €99 per month

  • Ideal Customer Monitoring

    Are our buyers changing?

    Monitoring re-checks your target customer snapshot at regular intervals and shows where buying triggers and roles are shifting.

    Starts with the Ideal Customer Analysis or a bundle; the first 2 months are included. After that, you continue it, cancel anytime.

    €99 per month

The p.ready_Market Cockpit on laptop and phone: the AI visibility result and the Market & Competitor Analysis.

How does p.ready_Market work?

Start for free: three steps to your own Cockpit

Two checks are free to try, and both tell you where you stand in just a few minutes. Pick the one whose question is on your mind right now.

Brand Check

We read your website and test your presence against five dimensions. You get the three toughest counter-questions and wording you can adopt. No sign-up needed.

Check brand

Free

AI Visibility Check

We put your buying questions to real AI answer engines and count how often your name comes up. You get a yes or no per engine and the name of whoever owns the answer today. Your email is all it takes, one run per domain.

Check visibility

Free

  1. Step 1: Get checked

    For the Brand Check, you enter your website. We read the home page, services and about page and show what we understood. You correct what doesn’t fit or give us additional information. For the AI Visibility Check, the measurement runs against ChatGPT, Perplexity and Google AI, and you see the measurement basis alongside it.

  2. Step 2: Assess

    You see where your presence is strong and where it falls short, every rating backed by your own text or a real AI answer. Plus a recommendation for which module closes your biggest gap.

  3. Step 3: Build

    All results live in one place in the Cockpit. The modules build on each other, and every step gets more precise than the one before.

Who is behind p.ready_Market?

Built by people who have brought products to market

p.ready_Market doesn’t come from an anonymous tool vendor. Three experienced brand and marketing experts put their names behind it.

  • Olaf Kopmann

    Co-founder of p.ready_Market and BrandPatrol. More than 20 years of experience in brand management and guiding product launches across industries.

  • Ramtin Ramin

    Founder of DealEngine, the partner for AI-powered sales. He brings the sales perspective: the path from a finished position into the customer conversation.

  • Jörg Ganal

    Founder and CEO of ad modum, a full-service communications agency. He is also active as a business angel and investor.

And this is how we work

  • Documented sources. Every core claim names its source. When the data is thin, we say so openly and don’t invent a plausible-sounding value.
  • Buyer words, not category jargon. Our wording suggestions come from real, documented voices in your market.
  • Recognizably yours. If a result fits every competitor just as well, it has failed its job. That’s why every rating comes with a quote from your own text, plus the three toughest counter-questions.
  • Human judgment where it counts. With the larger bundles, one of the three reviews the results with you and applies them to your situation.
  • Data hosted in Germany, GDPR-compliant. You only get a newsletter if you say yes.

Who is p.ready_Market made for?

Who p.ready_Market is made for

  • Owners and CEOs In owner-led companies, they decide alone and explain the company personally in every important meeting, because website, offer and sales tell the value differently. They want a position they can defend internally and externally, and a company that stays explainable without them.
  • Heads of marketing and communications They hold together a patchwork in which every department uses its own wording. They want a shared language system with evidence before putting campaign budget on a foundation that won’t hold.

Your next step

Start with the question that cost you your last deal

The Brand Check tests your presence against five dimensions and shows where the difference stays unexplained. The AI Visibility Check tells you whether ChatGPT, Perplexity and Google AI name you at all. Both free, both in a few minutes.